blog

Strategies: Refining And Customising Your Data

by Sarah Newport • October 24, 2017

By now you should have successfully implemented a user test and transformed your data into valuable insights. The next step is coming up with key recommendations and strategies from the data you have gathered. Setting up strategies Your insights have, no doubt, given you more of a holistic view of your market. Now, it’s time to […]


People Getting Insights from Others

Turning Data Into Insights

by Sarah Newport • October 17, 2017

User testing has become ubiquitous for organisations that are aiming to improve their customer experience. To obtain the greatest value from user tests, it’s important to understand your data and generate meaningful insights that can positively influence your product or service. Collecting your data The first step is collecting data that matters. This is derived […]


Interview with Producer at Halfbrick

by Julia Campbell • September 13, 2017

Halfbrick Producer Jason Maundrell Chats with Askable With coffees in hand on a sunny Wednesday morning, Askable had a great conversation with Jason Maundrell from Halfbrick. Jason currently wears multiple hats including Producer, Scrum Master and (what we think is most important) UX Design. Hands on with testing, Jason is responsible for the recruitment, screening, […]


Debriefing UX Australia with Ladies That UX Brisbane

by Julia Campbell • September 7, 2017

Last Thursday 31st August, Askable Founder Vivien Chang joined Nicky Watson at Ladies That UX Brisbane to debrief the UX Australia event. Members of Ladies That UX Brisbane who were not able to go down to the conference in Sydney last month were run through some of Vivien and Nicky’s favourite presenters while enjoying delicious […]


How to design focus group questions and get actionable data

by andreas • August 22, 2017

The main reason for conducting focus groups is to get actionable data. Data that you can use to improve your product and reach your goals. Asking the right focus group questions is the first step to making sure you get the right feedback. Let’s take a deeper look.   Let’s say you’re a UX designer […]


Interview With Head Designer Of Jumbo Interactive

by Vivien Chang • August 10, 2017

When Askable sat down with the Head of User Experience at Jumbo Interactive, we weren’t expecting to get such great tips as well as awesome feedback! Find out why Greg and his team incorporate User Testing as a go-to in their toolkit. Jumbo Interactive are an established brand of 20 years and have been improving […]


User Testing – How To Recruit The Right People

by andreas • August 10, 2017

So you’ve got your product prototyped. Now you want to get some user testing done, but how do you find the right people to test your product? How do you make sure you get a good mix of your target customers, so you end up with solid, actionable feedback? Getting this right can be time […]