How to design focus group questions and get actionable data

by andreas • August 22, 2017

The main reason for conducting focus groups is to get actionable data. Data that you can use to improve your product and reach your goals. Asking the right focus group questions is the first step to making sure you get the right feedback. Let’s take a deeper look.   Let’s say you’re a UX designer […]

Interview With Head Designer Of Jumbo Interactive

by Vivien Chang • August 10, 2017

When Askable sat down with the Head of User Experience at Jumbo Interactive, we weren’t expecting to get such great tips as well as awesome feedback! Find out why Greg and his team incorporate User Testing as a go-to in their toolkit. Jumbo Interactive are an established brand of 20 years and have been improving […]

User Testing – How To Recruit The Right People

by andreas • August 10, 2017

So you’ve got your product prototyped. Now you want to get some user testing done, but how do you find the right people to test your product? How do you make sure you get a good mix of your target customers, so you end up with solid, actionable feedback? Getting this right can be time […]